How the Ceros marketing team operationalizes AI
Looking for inspiration? Here's how our marketing team harnesses generative AI:
Content Lead
- Quickly drafts Slack messages and emails.
- Efficiently creates and updates documentation like editorial guidelines.
- Accelerates the delivery of creative briefs to the design team.
- Maintains an up-to-date Ceros knowledge base for accurate copy fact-checking.
- Ensures writing consistency and adherence to Ceros' tone of voice.
- Generates header image mockups to share with creatives.
Content Lead
User Acquisition Marketing Manager
- Copywriting across various platforms.
- Gets help softening creative feedback for easier digestion.
- Collaborates with Product Marketing to integrate AI for accuracy and fact-checking in copy.
- Develops webinar content and promotional communications.
- Summarizes and distills information from Guru cards and Loom recordings.
User Acquisition Marketing Manager
Senior Growth Manager
- Uses AI tools to create ad copy.
Senior Growth Manager
Social Media Manager
Social Media Manager
- Social media campaign brainstorming and content editing.
- Refines copy for ghostwriting.
- Uses AI tools to discuss feedback for social media ideas and campaigns.
- Creates outreach briefs and emails for Ceros Community Spotlights and Cerosian Q&As.
VP of Marketing
- Employs AI-driven voice recognition to distill meeting notes and key takeaways into concise memos.
- Extracts key points from presentations to create executive summaries.
- Leverages AI as a research assistant to sift through research decks, pull out insights, and suggest ideas or tactics based on the analysis.
VP of Marketing
Product Marketing
- Input feature specs and customer benefits into AI tools to generate drafts of internal feature briefs
- Brainstorm copy and messaging ideas for in-app onboarding and guides
- Generate copy for in-app release updates and brainstorm different messaging angles
- Generate copy for customer-facing product update emails
- Brainstorm different tactics for feature launches and go-to-market plans
- Summarize call notes from internal meetings and customer interviews
Product Marketing
Content Marketer
- Brainstorms blog headlines and H2s.
- Reviews email copy to ensure adherence to Ceros' tone of voice.
- Transforms ideas, notes, and bullet points into well-structured paragraphs for blog posts and other content
- Checks existing copy to see where areas could be improved or paragraphs could flow better.
- Drafts basic outlines and layouts for blog posts
- Brainstorms engaging outros and CTAs for in-app copy and e-newsletters
- Summarizes product copy into bullet points highlighting benefits over features
Content Marketer